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President's Foreword |
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IDENTITY
MISSION
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It is the corporate identity of an organization that ensures the company's depiction among competitors and clients that forms the basis of its future growth and eventual success. Every single aspect that goes into building the company's look and its continuous progress, |
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such as, the name of the company, the logo, the colors used in the logo, the slogan that define the company's nature of business and the corporate communication that goes into interacting with prospective clients etc, are very essential. The corporate identity of a company is a very critical area as far as branding is concerned.
Maximize added value and meet our stakeholders’
expectations by:
Building and operating a full conversion refinery. Being reliable and cost efficient in our business.The strategies involved in brand construction with a futuristic view and prediction of market behavior shape the corporate identity. It is the essence needed to set goals, establish trade and function profitably in the industry. Let us discuss a few aspects that influence the corporate identity of a company.
Conforming to the highest safety, health, environment VISION
FOUR P VALUES
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Is to be the Middle East and Asia's leading performer
People
in refining and petrochemicals with a passion for the
environment.
We respect the diversity of our people and fully support their welfare. We are committed to the development of our work force.
Pride
We take pride in what we do. We are committed to excellence, safety, quality and environment.
Professionalism
We conduct our business with competence in an ethical, responsible and accountable manner.
Partnership
We synergize with our stakeholders to build productive, collaborative and trusting relationships. We adopt team spirit and openness to achieve our business objectives success fully.
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