Is to be the Middle East and Asia's leading performer in refining and petrochemicals with a passion for the environment.
Maximize added value and meet our stakeholders’ expectations by:
The corporate identity and logo ensures distinction from competitors, and recognition by customers. Even from its earliest beginnings, every aspect that goes into the planning and implementation of building the company's corporate culture, operations, and best practices, public image in the local community and beyond will be associated with the company’s logo.
In developing SATORP’s logo, careful consideration of every possible interpretation of the color and appearance had to be analyzed to make sure that the company is successful in portraying itself as it intends. The shape and form had to be indicative of harmony and balance between industry and the environment. The colors of blues and greens were selected to incorporate colors from both Shareholder Companies. Most important, the goal was to combine all of this with an unmistakable essence of transparency.
The strategies involved in brand construction with an innovative look and with an attempt to forecast market behavior shape the corporate identity. It is the essence needed to set goals, establish trade and function profitably in the industry.